SEO stands for Search Engine Optimization. SEO is the process of improving your website to increase its visibility in search engines like Google.
There are several broad categories of SEO that sometimes require slightly different approaches. The two most important categories are local and national SEO.
Local SEO is an optimization strategy that helps local businesses become more visible in local search results on Google. All businesses with a physical location or that serve a specific geographical area benefit from a local SEO campaign.
National SEO is the process of optimizing a website for keywords searched across a nation and not tied to one locality. National SEO is most beneficial to companies that do service nationwide or that do most of their business online.
Search is massive. Depending on your business and the "search market" you're in, you could have hundreds, thousands, or even tens of thousands of visitors to your website.
It's difficult to generate the same number of leads through ads, and it's impossible to generate that number for free...
With SEO, you can potentially generate far more leads for nothing but the money you pay to optimize your website.
I've built businesses on organic search traffic alone. And I've turned it into the largest growth channel for countless more companies around the nation -- including in the Charlotte area!
People search all day, every day, year round. Your website is also up all day, every day.
Unlike the sales and marketing departments, your website can generate leads 24/7 -- if it's optimized to rank high enough on Google.
Searchers who find your business website find it because they searched for a service or product you offer. That means they are more likely to be quality leads.
Think of it this way:
When you searched "indian trail seo" or "seo services" in Google, you had an idea what you were looking for. When people search for a service like "sewer repair," they know what they're looking for.
And the website they choose to click on is likely the company they will choose to call for that service.
This is different from paid advertising, where you interrupt people with services or products they are not necessarily interested in.
SEO helps you get more organic traffic, and produce more qualified leads, for totally free.
Indian Trail SEO is owned and operated locally by an Indian Trail resident.
Your partnership with us keeps your money local, and it supports another neighborhood small business just like yours.
But that's not the only reason to work with us...
Indian Trail SEO is powered by SEO Expert Josh Peacock. Josh is a skilled and highly experienced general SEO practitioner who has driven great results for hundreds of companies across dozens of industries.
Josh has practiced SEO professionally for over 8 years. He's worked on elite in-house SEO teams like Lowe's Companies, Inc. (Fortune 50) and Red Ventures (Inc. 500), and in top search agencies like Straight North (Clutch.co Top 50 SEO Agencies).
During his time in agency, on in-house teams, and as an independent SEO consultant, Josh has driven higher rankings and bigger traffic for these types of business and more:
Service-based (HVAC, Plumbing, Electrical, etc.)
Fitness, health & wellness
General Contractors
Healthcare
Ecommerce
Real Estate
SaaS
Law
Whatever your business, Indian Trail SEO gets you better Google rankings and more traffic to your website.
A lot of agencies claim to offer SEO, but it's really an afterthought. It's just extra money. Their real expertise is usually in web design or advertising.
When you offer so many digital marketing services, it's impossible to be really good at all of them…
And on top of that, SEO is always changing, and these agencies are often doing SEO based on outdated strategies.
In fact, some of these strategies are so outdated they might even harm your website rankings!
That's why Indian Trail SEO only does search engine optimization.
And that's how we've built the skills and playbook to consistently drive real results.
"If you want SEO, and want it done right, there is no place else to go. I manage several brands and use Josh for every single one.
One of my brands rank number one on search, while others compete with top brands for alternating placement in the first few spots on page one. And all due to Josh and his expertise. Not a single dime wasted on his talent and knack for knowing and doing EXACTLY what needs to happen to get the job done."
- Thomas H.
We increase ranking and traffic for businesses that service nationwide or are tied to one geographical area.
We conduct in-depth research to uncover the right keywords to target for your SEO marketing campaign.
We analyze high impact Google ranking signals on your website such as Core Web Vitals, 404 errors, redirects, inlinking, and Structured Data.
Our SEO audits act as blueprints to give you everything you need to take your SEO performance to the next level.
We partner with a web designer who's built beautiful, high performing websites for several of the nation's top brands.
Hiring a new SEO specialist? I'll train your SEO team to operate with the right approach and tactical playbook for your business type.
Need something more specific? Check out our microservices, like smaller audits, Google Business management, and more.
Microservices are listed below.
Keyword Research
Keyword Tracking
Google Business Optimization & Management
Content Audit
SEO Content Strategy
SEO Content Briefs
SEO Copywriting
Technical SEO Audit
Competitor Gap Analysis
Backlink Analysis
Internal Linking Analysis
Need something else? Fill out the contact form, let us know what you need, and we'll see if we can help you.
Yes, SEO is absolutely worth it for small businesses.
SEO is worth it because it increases the number of visitors to your website without advertising spend.
But remember:
SEO isn't magic, and it can take a few months to start working. But once you get it humming along, it changes your business for the better.
Most people use search engines to find or research businesses for what they need. If your website is not optimized, your business is not visible to potential customers.
If you stop doing SEO, you eventually lose rankings on Google's search results page.
In other words, you're flushing free money and business growth down the toilet.
It takes SEO between 3 and 9 months to work, typically. That's the short answer.
SEO consultants can't control Google rankings. It could take 6 months to see SEO reliably driving leads into your business, but it can be as short as 3 months or even 1 month (for uncompetitive search markets). Local SEO often sees results faster than national SEO.
SEO is a long term investment. Over the lifetime of a well-optimized website, it will drive hundreds -- even thousands -- of leads for a fraction of the cost of paid advertising and other marketing methods.
A good agency charges between $1,500-5,000 per month retainer depending on the needs of your business. A business like an e-commerce store might require even more each month.
That said...
SEO is an investment, not a cost. The investment amount for SEO services varies widely based on the type of business in question, the scope of services required, and the caliber of the service provider.
Generally, cheap SEO services produce poor results.
While SEO is overall the most cost effective marketing channel, it still requires resources and man hours to get an SEO campaign operating properly.
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We don't just serve Indian Trail. We provide SEO services to businesses located all across Union County, including Monroe, Stallings, Waxhaw, Marvin, Weddington, Wesley Chapel, Marshville, Unionville, Fairview, Wingate, Mineral Springs, Lake Park, Hemby Bridge, and more. We also serve towns in surrounding counties, like Matthews, Mint Hill, Charlotte, and beyond.